Paul Graham

Paul Graham deeply analyzes the nature of taste: good design isn’t subjective—it can be studied and cultivated. From simplicity, timelessness, and solving real problems to humor, clustering effects, and bold innovation, this detailed exploration of 15 core principles includes rich examples explaining why Leonardo, the Eiffel Tower, and the SR-71 possess timeless beauty.

A deep dive into Paul Graham’s latest essay: writing that sounds good is more likely to be correct. It sounds absurd, but his ‘shaking the box’ metaphor explains it perfectly.